Built inside a real studio

Built by a Fitness Trainer, for Fitness Trainers

Created inside a real coaching business to eliminate admin chaos, keep clients engaged, and grow your practice—whether you run a boutique studio, offer nutrition consulting, or coach 1-on-1.

Gyms & studiosPersonal trainersBoxes & functional trainingOnline coachingNutritionists & therapists

Full access to everything in the Pro plan

  • No credit card
  • Set up in minutes
  • Cancel anytime
Search clients, classes, productsPro

Studio overview

New leads

14

Active customers

248

+18% this month

Classes this week

32

Open tasks

6

Upcoming classes
  • HIIT Bootcamp07:00
  • Reformer Pilates09:30
  • Strength 10118:00
Action Center

3 clients haven't booked in 14 days

Maya completed 12 sessions this month

Send Reminder Link

Built for fitness businesses like yours

The same system fits a solo coach and a studio with a team — every module unlocks with your plan.

1,300+
animated exercises
10
modules in one system
14
days of free Pro
5
kinds of fitness business

From first enquiry to membership renewal

Three stages, one system — no spreadsheets, no clients lost along the way.

01

Fill your schedule

Public links for booking, buying and health forms feed prospects straight into your pipeline.

  • Your own booking and shop links
  • Digitally signed health declarations
  • Every lead with a status, task and reminder
02

Coach at a higher level

An animated exercise library, an AI plan generator, live workout logging, nutrition tracking and a class calendar — all in one place.

  • A personalized program in a few clicks
  • Class calendar, capacity, sign-ups and a waiting list
  • Instant sharing to the client app
03

Retain and grow

The daily action center tells you who to call today, which membership is ending and who might churn.

  • Alerts when a client stops showing up
  • Renewals, orders and invoices
  • One-click WhatsApp messages

Everything your fitness business needs

Every module talks to the others — no integrations, no double data entry.

Built-in library of 1,300+ exercises with animations

Every movement includes a GIF animation — filter by muscle, equipment or tag, then drop it into a plan.

Client portal

Members log in to see workouts, log every set live, book classes, log meals with a barcode scan, and fill health forms — no PDFs, no WhatsApp chaos.

Live workout documentation

They tap the set — weight, reps, RPE — and the numbers hit your dashboard before they rack the bar. Last session fills itself in. You coach the workout without asking how it went.

Barcode nutrition tracking

Clients scan an Israeli barcode, search any food, and update servings in seconds. You set the macros — they stay on them, and you see every bite live.

AI workout plan generator

Ask for exactly the plan you need — the agent builds it from the library, and you share it with the client instantly.

FitGrid Agent — an AI agent on your own data

A chat wired to your live data: who stopped showing up, which invoices are unpaid, what next week looks like — and it opens the task and drafts the follow-up message too.

Body measurement tracking

Weight, body fat, circumference and progress photos in one trend — the proof your coaching works.

Daily AI action center

Every morning: who's at risk of leaving, who to call, which membership to renew.

Lead-capture landing page

A public page with an enquiry form. Every lead lands in your CRM with the campaign that produced it.

Leads & clients management

Track every enquiry, status and follow-up until the sale closes.

Calendar, classes & sessions

A month calendar for group classes and 1-on-1 sessions — capacity, a waiting list, sync to your own calendar, and control over who sees each session.

Automated sales flows

Leads flow straight into your pipeline with tasks and reminders.

Digital forms & health declarations

Online registration, signed health declarations and invoices.

Invoices & tax documents

Connect your Morning (Green Invoice) account and issue a tax invoice or invoice-receipt with itemized lines and VAT worked out for you. The document reaches the client by email or WhatsApp, and every invoice keeps a payment status.

Tasks & reminders

Nothing falls through the cracks — a reminder for every action.

Sell services & products

Punch cards, memberships and gear in a professional online store.

Multiple branches

Every branch gets its own data area — clients, calendar, products and invoices kept apart — and you switch between them in one click. On your booking and shop links the client picks a branch first. Business plan.

Start 14 days freeFull access to everything in the Pro planStart free
An AI agent on your own data

Ask it. It asks back. The plan and the reminder are already done.

FitGrid Agent is wired to your clients, calendar and exercise library. Talk to it like an assistant on the floor — it builds the plan and drafts the follow-up.

  • Ask in plain language: who stopped showing up, what is unpaid, what next week looks like.
  • It asks the questions a coach would, then builds the program from your exercise library.
  • It drafts a WhatsApp reminder for the client — you send it in one tap.

The agent reads live studio data. A message to a client does not go out until you tap send.

FitGrid AgentREC
0:00 / 0:26
A coach asks who missed training this week. The agent answers from live data, asks clarifying questions, builds a beginner strength plan, and drafts a WhatsApp reminder for the client.
Live in minutes

Your studio's own page — live before your next session

Switch on the sections you want, write it in your own words, drop in your studio photos. You get a fast page on your own address that books trials, sells memberships, and drops every enquiry straight into your CRM.

  • Built in one editor — no designer, no developer
  • Your photos, logo and brand color — chosen once, used everywhere
  • Buttons that actually do things: book a class, buy a membership, sign a health form
  • Every enquiry arrives as a lead with a status, a task and a follow-up

Sections you can switch on

AboutPackagesClass scheduleShopTeamTestimonialsGalleryFAQContact and hours

Every plan publishes a page. Pro adds your own /p/name address, the richer sections and the Google and social preview.

fitgridhq.com/p/johndoe-studio
John Doe StudioBook a trial session
Now accepting clients

Strength coaching in Tel Aviv, one client at a time

Small groups and 1-on-1, in a studio built for lifting.

Gallery

Packages

10-session pack

₪890

Monthly unlimited

₪420 / month

A branded app — live workouts and nutrition

Their app: workouts they document, nutrition they actually log

You work in the dashboard; clients get a clean mobile app. Every set they tap and every barcode they scan lands with you in real time — no screenshots, no chasing meal photos on WhatsApp.

Coach side

  • A dashboard with a daily action center
  • Every set lands live — no asking how it went, no screenshots
  • Live macro compliance — no more chasing meal photos on WhatsApp
  • Invoices, orders and tasks

Client side

  • Live workout log: tap the set, last time fills in, and you see it instantly
  • Scan a barcode, search a food, update the serving — macros land instantly
  • Today's workout with an animation per exercise
  • Book a class, track progress and body metrics

Why clients actually document the workout

Tap the set

One tap — weight, reps and RPE are in. No notebook, no photo of the watch.

Last time fills in

Tap the circle and last session's numbers jump in. Change only what moved.

You see it live

Every set hits your dashboard before they rack the bar. You coach without asking how it went.

Why clients actually log their food

Scan the barcode

Point the camera at any Israeli barcode. Calories and macros fill themselves in — no typing a label.

Search in a second

Type cottage, chicken or shakshuka — Hebrew and English, saved foods first.

Update in a tap

Change the serving, tap Add. The rings move — you see it before they leave the store.

Live workout — set, weight, reps. You see it now

Food log — scan, search, update the serving

Pro & Business

Your clients get reminded. You never touch your phone.

Every last-minute cancellation, every membership that quietly lapsed, every client who drifted away starts at the same point: someone meant to send a message and never got round to it. The system sends it for you, on time, in the studio's name.

  • Fewer no-shows: the class reminder goes out 24 hours ahead, on its own.
  • A place opens up and whoever is on the waitlist hears about it instantly, so the class stays full.
  • Memberships and punch cards running out: the client hears before they lapse, not after.
  • SMS in the studio's name: 500 a month are included on Business, with no provider to connect.

What goes out automatically

Session reminderWaitlist place openedMembership expiringPunch card running lowNo-showBirthdayUnsigned health formWeigh-in

The channels, and who pays

App notifications
Included on every plan. No per-message cost, nothing to set up.
Email
Included on every plan, in the studio's name with your own reply-to address.
SMS
500 a month included on Business. On Pro you connect your own SMS account.
WhatsApp Business
Through your own WhatsApp Business account, on both Pro and Business.

You decide which reminders run themselves and which stay a tap away. Quiet hours are on by default, client consent is recorded as תיקון 40 requires, and every message lands in a log you can see.

Yesterday

Tomorrow 07:00 · Functional

See you in the morning. Can't make it? Cancel from the app.

Sent automatically · 19:04

A place opened up for you

You're off the waitlist and into Thursday's class.

Sent automatically · 08:12

2 sessions left on your card

Sent automatically · 09:30

  • A full log of every message
  • Automatic quiet hours
  • In your name and branding
Calendar, classes and sessions

One calendar for group classes and 1-on-1 sessions

Set a class or a meeting on the month calendar, see who signed up and who is waiting, and decide who can see it at all. Sign-ups close against the capacity, not against your memory.

  • An automatic waiting list: a full class keeps taking sign-ups, the client sees their place in line in the app, and when a spot frees up the first in line is moved in automatically and told right away.
  • Google Calendar sync: every class you save is written to your working calendar, updates and cancellations included — and you can sync only your own sessions or the whole studio.
  • Apple Calendar and Outlook: export a single class or the whole schedule as an ICS file that opens in any calendar app.
  • Choose who each session is for: public and open for booking, clients with an active membership only, or private — you book in named clients and nobody else sees it at all.

Who can see the session

PublicMembers onlyPrivate

Calendar sync and ICS export live in your settings, and the class calendar unlocks on the Pro and Business plans.

In the client's schedule

Functional · Tomorrow 07:00

Open for booking

3 of 12 spots left

Reformer Pilates · Thu 18:30

Waiting · #2

Full · 4 on the waiting list

1-on-1 session · Sun 09:00

Private

Your studio booked you in

Pro & Business

Your clients' app, in your name and colors

Upload a logo, pick a brand color and a light or dark look, and set your studio name. The portal, public links and forms all look like you built them.

  • Your logo in the portal and on public pages
  • A brand color that replaces ours
  • Your studio name on every client screen
  • Consistent branding across links, forms and orders

Branding is enforced server-side and unlocks with your plan — trial included.

Live preview
LightDark

Landing page and public pages

Client portal

Powered by FitGridHQ

Pricing

Start with 14 full Pro days. Then pick the plan that matches your size — and upgrade whenever you want.

  • No credit card
  • Cancel anytime
  • Change plans at any time

Plans & pricing

14-day free Pro trial — no credit card required. Cancel anytime.

Save up to 20%

Starter

Trainers just starting out, or coaches with a handful of personal clients

69₪ / month

billed annually at ₪828

  • Up to 15 active clients
  • 1 system login (the owner) — unlimited calendar staff with no account
  • 1 branch
  • Exercise library & workout program builder
  • Basic weekly tracking (loads & stats)
  • Click-to-WhatsApp messages & digital health forms
  • Lead-capture landing page, unlimited enquiries (FitGridHQ branding)
  • Invoices and tax documents through your own provider — on every plan
  • No included SMS — manual WhatsApp (wa.me) messages only
  • No AI and no daily follow-up list
Start 14-day free trial
Most popular

Pro

Full-time trainers with a studio or a growing client community

179₪ / month

billed annually at ₪2148

  • Up to 50 active clients
  • Everything in Starter
  • Up to 3 system logins, plus unlimited calendar staff with no account
  • 1 branch
  • Collect from clients — payment links, card checkout and an automatic invoice
  • AI workout & nutrition plan generator (30 requests/month)
  • FitGrid Agent — an AI agent you can ask about your live data
  • Automatic client reminders with a delivery log (sessions, waitlist, expiring memberships)
  • 150 SMS a month from our account, in your studio's name
  • Advanced progress reports & client charts
  • Basic branding (your logo in the client area)
  • Class calendar with a waiting list and calendar sync
  • Landing page on your own address and branding, with every section
Start 14-day free trial

Business / Studio

Power trainers, boutique gyms and coaching teams

399₪ / month

billed annually at ₪4788

  • Up to 150 active clients (expandable to unlimited)
  • Everything in Pro
  • Unlimited AI usage
  • Unlimited system logins, plus unlimited calendar staff with no account
  • Multi-branch — a separate studio per location, with its own clients and schedule
  • 1,000 SMS a month in your studio's name — no provider to connect
  • Up to 5 landing pages, on your own custom domain
  • Priority support (VIP WhatsApp)
Start 14-day free trial

Need more clients? Add-on pack: ₪35/month for every extra 10 active clients — on any plan.

Every account starts with 14 days of full Pro access, no credit card needed.

FAQ

What people ask before they start

Didn't find your answer? The chat in the corner answers in real time.

Who is FitGridHQ for?

Gyms, studios, boxes, personal trainers, dietitians and online coaches. If you manage clients, memberships and a schedule it fits — whether you are a solo trainer or a team of dozens.

How does the free trial work?

14 days with everything in the Pro plan, no credit card and no commitment. At the end you pick the plan that matches your size.

What does the AI actually do?

Three things: it builds workout and nutrition plans from a client's goals and equipment, answers questions against your own data (who hasn't renewed, who hasn't shown up in two weeks), and every morning hands you a briefing of the clients worth following up today.

Do my clients need to install an app?

No. The client portal opens in the browser from a link, and anyone who wants can add it to their home screen for an app-like experience — with your logo and colors, no app stores and no review process.

Do you send WhatsApp and SMS reminders?

Yes. Class reminders, memberships about to expire, unfilled forms and win-backs for clients who went quiet — all sent automatically by rules you set, with every message logged on the client's record.

Can we use our own branding?

Yes. Set your logo, colors and images once and they apply to your landing page, the client portal and the icon clients add to their home screen — so they see your brand, not ours.

Can I add trainers to the account?

Yes. Each trainer gets their own permissions, calendar and clients while you see the whole business. The number of trainers depends on your plan.

How do I collect payments from my clients?

Connect a clearing account — SUMIT, Cardcom or Grow (Meshulam) — then send a payment link, charge at the front desk, or save a card for recurring billing. Money moves straight to you; we never hold it.

Does it issue Israeli tax invoices automatically?

Yes. Tax invoices, invoice-receipts, receipts and credit invoices are issued automatically on every payment through SUMIT, Cardcom, Morning (Green Invoice) or iCount. The document is filed on the client's record and emailed to them.

I already use Morning or iCount — can I keep it?

Yes, and it is the common case. Keep Morning or iCount for documents and add Grow for clearing — we connect the two, so your bookkeeping stays exactly where it is today.

How is VAT handled?

The VAT rate lives in your billing settings (18% by default), and each price can be set as VAT-inclusive or exclusive. The split is calculated on every document, so the invoice matches what the client actually paid.

Do I need my own clearing account, or does it go through you?

With SUMIT, Cardcom and iCount you connect your own account and we only talk to its API. With Grow you can also onboard through us as an integrator, which shortens setup. Either way the clearing agreement is yours and the money lands in your account.

Is there automatic monthly billing for memberships?

Yes. Save the card once and the membership renews on its own: SUMIT manages the charge dates on its side, while Cardcom, Grow and iCount are charged from here on the membership's schedule. A failed charge is recorded on the client's record so you can follow it up.

Do you handle health declarations and medical approvals?

Yes. A digital health declaration is sent as a link and signed from the client's phone, and a medical approval is uploaded as a file and filed on their record. Anyone missing one is flagged, so you know before class.

Is the interface available in Hebrew?

It was built Hebrew-first: a full right-to-left Hebrew interface, Hebrew documents and Israeli phone formats. You can switch to English at any time, and your clients choose their own language too.

Where is our data stored and who can see it?

Data is stored on Supabase and isolated per business at the database level, so no business can read another's. Your data is yours — you can request an export or deletion at any time.

Can I change plan or stop?

Yes. You can move between plans at any time and the monthly plan has no commitment. The annual plan costs less per month in exchange for a yearly commitment.

The clearing, invoicing and VAT answers below apply to businesses in Israel.

Registration & calendar links

Share your availability and let clients book themselves, fully online.

Landing page
Book a class without an account
Buy a membership or product
Complete a health declaration
Leave details for a callback

Ready to stop running your business in WhatsApp?

Open an account, load the sample data and see what your day looks like with FitGridHQ.

Full Pro access · No credit card · Cancel anytime